Experienced Management
International and positioned globally.
Management Board VIA optronics Group
Jürgen Eichner
Founder and Chief Executive Officer (CEO)
He founded VIA optronics in 2005. Previously, he was Head of Sales EMEA in an international company; he graduated from the University of Applied Sciences in Nuremberg with a M. Sc. in Electronics Engineering.
Dr. Markus Peters
Chief Financial Officer (CFO)
He joined VIA optronics in July 2021. After completing his doctorate in Business Administration, he attended graduate classes in Germany and the USA and served as Chairman of the Supervisory Board at LPKF Laser & Electronics AG.
Senior Management VIA optronics Group
Roland Chochoiek
Chief Marketing Officer (CMO)
He joined VIA optronics in August 2022. Previously, he was Executive Vice President of the Electronics Business Unit of Heitec AG. He earned degrees in Electrical Engineering at the University of the Federal Armed Forces in Munich and Business Administration at the FernUniversität Hagen and brings with him over 30 years of management experience.
Yen Chuang
Chief Sales Officer (CSO)
She joined VIA optronics in April 2009, has over 15 years of sales and marketing experience in the display industry. A Master of Business Administration (MBA), University of Illinois at Urbana-Champaign.
Bruno Paeger
Chief Technical Officer (CTO)
He joined VIA optronics in January 2020. He was head of the Display Competence Centre at an automotive supplier. He has degree in electrical engineering from the Technical University of Darmstadt.
Phoenix Zhao
Chief Operating Officer (COO) & Vice President Quality
She joined VIA optronics in October 2018. She has over 20 years of Quality Management experience in the Automotive Industry. Previously worked at Automotive companies at different global locations with multinational teams. Phoenix graduated with a B.Sc. in Finance.
Dr. Farouk Zabel
Managing Director of VIA optronics GmbH
He joined VIA optronics in June 2018, He was Senior Director for Engineering and Design for Touch Panels at Flextronics. He graduated from the University of Khartoum, Sudan, with an M. Sc. degree in Electrical Engineering and received his PhD from the Technical University of Berlin.
Howard Ho
Managing Director of VIA optronics (Suzhou) Co, Ltd.
He joined VIA optronics in June 2013. Before he was Senior Operations Manager at Delphi. He graduated as a B. S. Electrical Engineering and Executive Master of Business Administration (MBA), Chongqing University and University of Texas at Arlington and Tongji University.
Bernardo Santos
Managing Director of VIA optronics (Philippines), Inc.
He joined VIA optronics in 2020, Prior to his assignment Bernardo has had 30 years of diverse experience at Integrated Micro-Electronics, Inc. (IMI). He graduated with a Bachelor of Science degree in Electronics and Communications Engineering at Mapua Institute of Technology, Philippines.
Silke Hanusch
Vice President Human Resources
She joined VIA optronics in October 2021. She most recently worked in a human resources department in the aviation industry. Silke has a degree in business administration (FH) at the Technical University of Nuremberg
Ivo Kessler
Vice President IT
The IT specialist (IHK) came to VIA optronics in October 2010. Previously, he worked as a Senior System Engineer at Schuster & Walther and thus has 22 years of experience in IT.
