Experienced Management

International and positioned globally.

Management Board VIA optronics Group

Roland Chochoiek

Chief Executive Officer (CEO) & Chief Marketing Officer (CMO)

He joined VIA optronics in August 2022. Previously, he was Executive Vice President of the Electronics Business Unit of Heitec AG. He earned degrees in Electrical Engineering at the University of the Federal Armed Forces in Munich and Business Administration at the FernUniversität Hagen and brings with him over 30 years of management experience.

Jürgen Eichner

Founder and Member of the Management Board

He founded VIA optronics in 2005. Previously, he was Head of Sales EMEA in an international company; he graduated from the University of Applied Sciences in Nuremberg with a M. Sc. in Electronics Engineering.

VIA Optronics Jürgen Eichner Portrait
VIA Optronics Markus Peters Portrait

Dr. Markus Peters

Chief Financial Officer (CFO)

He joined VIA optronics in July 2021. After completing his doctorate in Business Administration, he attended graduate classes in Germany and the USA and served as Chairman of the Supervisory Board at LPKF Laser & Electronics AG.

Senior Management VIA optronics Group

VIA Optronics Yen Chuang Portrait

Yen Chuang

Chief Sales Officer (CSO)

She joined VIA optronics in April 2009, has over 15 years of sales and marketing experience in the display industry. A Master of Business Administration (MBA), University of Illinois at Urbana-Champaign.

Dr. Jasmin Wagner

Chief Marketing Officer (CMO)

She rejoined VIA optronics in January 2024. Before she was Head of Inhouse Consulting and Strategy as well as Strategic Marketing Manager in the field of Printed Electronics and Touchsensors. Working in various marketing positions, Dr. Jasmin Wagner was already an important part of VIA optronics from 2014 to 2021. She holds a Dr. rer. nat Chemistry and a Master of Business Administration (MBA) from TU Bergakademie Freiberg and GSO Institute Nuremberg.

VIA Optronics Phoenix Zhao Portrait

Phoenix Zhao

Chief Operating Officer (COO) & Vice President Quality

She joined VIA optronics in October 2018. She has over 20 years of Quality Management experience in the Automotive Industry. Previously worked at Automotive companies at different global locations with multinational teams. Phoenix graduated with a B.Sc. in Finance.

Dr. Farouk Zabel

Managing Director of VIA optronics GmbH

He joined VIA optronics in June 2018, He was Senior Director for Engineering and Design for Touch Panels at Flextronics. He graduated from the University of Khartoum, Sudan, with an M. Sc. degree in Electrical Engineering and received his PhD from the Technical University of Berlin.

VIA Optronics Farouk Zabel Portrait
VIA Optronics Howard Ho Portrait

Howard Ho

Managing Director of VIA optronics (Suzhou) Co, Ltd.

He joined VIA optronics in June 2013. Before he was Senior Operations Manager at Delphi. He graduated as a B. S. Electrical Engineering and Executive Master of Business Administration (MBA), Chongqing University and University of Texas at Arlington and Tongji University.

Bernardo Santos

Managing Director of VIA optronics (Philippines), Inc.

He joined VIA optronics in 2020, Prior to his assignment Bernardo has had 30 years of diverse experience at Integrated Micro-Electronics, Inc. (IMI). He graduated with a Bachelor of Science degree in Electronics and Communications Engineering at Mapua Institute of Technology, Philippines.

Silke Hanusch

Vice President Human Resources

She joined VIA optronics in October 2021. She most recently worked in a human resources department in the aviation industry. Silke has a degree in business administration (FH) at the Technical University of Nuremberg

Ivo Kessler

Vice President IT

The IT specialist (IHK) came to VIA optronics in October 2010. Previously, he worked as a Senior System Engineer at Schuster & Walther and thus has 22 years of experience in IT.