Experienced Management

International and positioned globally.

Management Board VIA optronics Group

Jürgen Eichner

Founder and Chief Executive Officer (CEO)

He founded VIA optronics in 2005. Previously, he was Head of Sales EMEA in an international company; he graduated from the University of Applied Sciences in Nuremberg with a M. Sc. in Electronics Engineering.

VIA Optronics Jürgen Eichner Portrait
VIA Optronics Markus Peters Portrait

Dr. Markus Peters

Chief Financial Officer (CFO)

He joined VIA optronics in July 2021. After completing his doctorate in Business Administration, he attended graduate classes in Germany and the USA and served as Chairman of the Supervisory Board at LPKF Laser & Electronics AG.

Senior Management VIA optronics Group

Roland Chochoiek

Chief Marketing Officer (CMO)

He joined VIA optronics in August 2022. Previously, he was Executive Vice President of the Electronics Business Unit of Heitec AG. He earned degrees in Electrical Engineering at the University of the Federal Armed Forces in Munich and Business Administration at the FernUniversität Hagen and brings with him over 30 years of management experience.

VIA Optronics Yen Chuang Portrait

Yen Chuang

Chief Sales Officer (CSO)

She has over 15 years of sales and marketing experience in the display industry. A Master of Business Administration (MBA), University of Illinois at Urbana-Champaign, she joined VIA optronics in April 2009.

Bruno Paeger

Chief Technical Officer (CTO)

He joined VIA Optronics in January 2020. With a degree in electrical engineering from the Technical University of Darmstadt, he was head of the Display Competence Centre at an automotive supplier.

VIA Optronics Bruno Paeger Portrait
VIA Optronics Farouk Zabel Portrait

Dr. Farouk Zabel

Managing Director of VIA optronics GmbH

He was Senior Director Engineering and Design for Touch Panels at Flextronics before joining VIA optronics in June 2018. He graduated from the University of Khartoum, Sudan, with an M. Sc. degree in Electrical Engineering and received his PhD from the Technical University of Berlin.

Howard Ho

Managing Director of VIA optronics (Suzhou) Co, Ltd.

As a B. S. Electrical Engineering and Executive Master of Business Administration (MBA), Chongqing University and University of Texas at Arlington and Tongji University, he was Senior Operations Manager at Delphi and joined VIA optronics in June 2013.

VIA Optronics Howard Ho Portrait

Bernardo Santos

Managing Director of VIA optronics (Philippines), Inc.

Prior to his assignment at VIA optronics in 2020, Bernardo has had 30 years of diverse experience at Integrated Micro-Electronics, Inc. (IMI). He graduated with a Bachelor of Science degree in Electronics and Communications Engineering at Mapua Institute of Technology, Philippines.

Phoenix Zhao

Vice President Quality

She graduated from Changchun University, China with a B. Sc. in Finance and joined VIA optronics in October 2018. She has over 15 years of experience in automotive quality assurance.

VIA Optronics Phoenix Zhao Portrait

Silke Hanusch

Vice President Human Resources

After studying business administration (FH) at the Technical University of Nuremberg, she most recently worked in the human resources department in the aviation industry and joined VIA optronics in October 2021

Ivo Kessler

Vice President IT

The IT specialist (IHK) came to VIA optronics in October 2010. Previously, he worked as a Senior System Engineer at Schuster & Walther and thus has 22 years of experience in IT.